Season trends in the range focus on rocker appeal and model off duty looks, varsity, light and chunky knits, prints and block colour… Super fun!

We are excited to share the AW campaign on melbgirl, which officially launched yesterday. Photographer Ben Sullivan shot the new campaign in Sydney suburb Tamarama. The campaign is a reflection of Ben’s distinct style sitting at the forward edge of youth fashion. He is never shy of setting trends and this is reflected in the GLUE Store campaign featuring candid photographs taken at a house party. Several GLUE Store staff members are featured in the campaign and outfits were styled by Buyers from GLUE Store Head Office.

GLUE Store is Australia’s leading fashion retailer carrying international, national and local brands with 25 stores and growing in NSW, VIC, ACT. Specialising in denim and lifestyle clothing and accessories, GLUE Store is regarded and respected in the fashion industry, being heavily influenced by youth culture, streetwear and fashion trends.

Here are some of the gorgeous looks from their campaign:

With brands including G-Star, Wrangler, Converse, Zanerobe, Ziggy, Stussy, Cappellini, Lee, Nobody, Mavi, Neuw, One Teaspoon, All About Eve, Motel, Ladakh, Finders Keepers, Style Stalker, Lulu & Rose, Nudy Lucy, RetroSuperFuture and many more!

If you don’t have a GLUE Store near you then head to their web store to purchase your winter wardrobe online gluestore.com.au

Enjoy, melbgirl x