The event celebrated contemporary Australian fashion design with a focus on eight designers from the State of Victoria – Alexi Freeman, Alpha 60, Bul, Cylk, Jolet, Leonard Street, Limedrop and Roopa Pemmaraju.
Guests at the event will included previous special guests of LMFF’s international Business Seminar, international fashion industry representatives and London Fashion Week attendees such as Caroline Rush (Chief Executive, British Fashion Council), Antony Kendal (International Head, ACNE), David Briskin (CEO, Sass&Bide), Martin Raymond and Christopher Sanderson (Future Laboratory) and Jamie Huckbody (European Editor-at-Large Harper’s BAZAAR).
Following London Fashion Week, LMFF will travel to Beijing where it will present an Australian fashion designer submission as part of the Victorian Government’s Super Trade Mission to China, the largest ever to leave Australia’s shores.
Check out Jessie Obialor’s photos from the event >
The L’Oréal Melbourne Fashion Festival will run from 18-24 March 2013.
Also be sure to check out the LMFF youtube channel, where you can watch Alexi Freeman, Alpha60, búl, cylk Jolet, Kuwaii, Leonard St, Limedrop, Lui Hon and Roopa Pemmaraju speak about the inspiration behind their labels and their Spring Summer 2012/13 collections.
Visit Jessie’s online folio for more gorgeous photos > jessieo.viewbook.com/album/lmff
Enjoy, melbgirl x
All photos ©JessieO