Luxury, elegance and sophistication are words that collide beautifully when describing Ginger and Smart. More than simply a stunning collection of womenswear, Sydney based sisters, Alexandra and Genevieve Smart have created an exquisite fashion and lifestyle brand – Ginger and Smart. The Smart duo launched the brand in 2002 designing for women who embrace a chic, modern aesthetic and appreciate fashion that expresses their individuality and uniqueness. Using beautiful silks, buttery-soft leather, bold prints, delicate trims and clever tailoring, the sisters create signature looks with a twist that exude cool confidence.

The Ginger and Smart collections are always easy to wear and designed for women who have varied lives from simply heading to the office, spending a day with family, or hitting the town on a night out. With Alexandra’s background in luxury publishing and Genevieve’s experience working for some of Australia’s most recognized fashion brands, the dynamic sisters have combined their talents to create a fashion brand that is loved by women, buyers and editors all over the world.

Take a browse through the Ginger and Smart SS12 collection available now at Oscar and Wild:

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About the author

Emily Collie
Emily Collie is Editor of fashion blog ‘Melbourne Girl’. Emily is also a freelance fashion writer, contributing to both online and print publications including Fjorde Magazine.

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