“So you must be pretty into fashion… you know… to write a fashion blog?”

Well, I know that draping material over the bits of my body that have been deemed unacceptable for the public eye is the social norm… but that’s about as far as my ‘fashion knowledge’ goes. ‘Into fashion’. Hmmm, I don’t know about that. A Pucci from a Gucci? I couldn’t tell you.

When I imagine people that are ‘into fashion’ a certain subculture comes to mind… people that wear capes and spend $28.95 on a magazine with an ‘air-freighted direct from the US’ sticker on the cover. People that repeat brand names more than once when complimented,“Oh thank you… It’s a McQueen! An Alexander McQueen?! It’s an avant-garde McQueen, leather skull card holder!” That’s enough darl.

Now let’s add people who use the term ‘avant-garde’ to the ‘into fashion’ list (unless it genuinely is ‘avant-garde’ which I’m guessing is perhaps 1.5% of the time) then, let’s rename the list to, ‘souped up, over capitalised mediocrity in high-end heels’.

Let’s face it for a lot of ladies and gents in 2012, being ‘into fashion’, sadly translates to…

‘I’m a walking debt bomb, I’ve put all of this shit on my credit card but it makes me feel temporarily warm and it’s acting as a flimsy band-aid, masking my empty soul’.

Oh noes.

(I can say that, because I was one of those people. I wasn’t a ‘fashion person’ per se but I had a shitfull credit card statement that made my tummy flip each time a windowed envelop landed in my post box.)

I live in the western world. I get a buzz out of consuming. I adore pawing at pretty clothes. I love wearing a pair of jeans that give my arse a subtle lift (a couple of inches). Accessories that pop. A funky clutch. A pair of shoes that not only look the sex but also aren’t preparing me for vertebra damage.

Clothes should not only cover you genitals and part of your bosoms, they should compliment you. Make you feel like Katrina and the Waves.

If I’ve learned anything from my blogging experience with Love Local Fashion so far, it’s that you can’t surpass quality… pieces that fit, that you can re-wear, mix it up, wash without a degree in dry cleaning and won’t come out like dolls clothes.

I’ve become less of an impulse buyer, thinking about where my clothes are coming from and instead of buying the $50 polyester jumper (in a shop that causes hearing damage), I’ve held off, fed my piggy bank and returned to invest in the $100 woollen version. Good clothes are an investment…you can wear them for more than a season AND they cover your unmentionables.

I’m loving, loving Local Fashion… it’s a trip. The designers, the manufacturers, the PR people plugging away. They’re committed, wonderfully passionate people.

Hurrah.

Post by Aleisha McCormack

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About the author

Aleisha McCormack
Aleisha is no fashionista, she's a comedian and TV presenter who writes a blog about clothes... Australian clothes. 'Love Local Fashion' follows her quest to only wear locally manufactured clothes and accessories all year on The Circle. She writes, she films, she coos over nice things.

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