PeepToe Chadstone opened its doors to Melbourne’s fashion elite on the weekend.
Jessie and I headed in on Sunday afternoon to take a look at the gorgeous new space, which was designed by Melbourne based architect David Hicks. Hicks worked closely with PeepToe creative director/design entrepreneur Nikki Hager, to design the second Melbourne-based boutique (its first location is on Little Collins Street), which encapsulates the brands values of luxury, glamour and superior statement design. This sleek, stylish boutique will provide shoppers with the ultimate feeling of opulence and glamour.
PeepToe first launched into the footwear and accessories market in 2006 when Nikki found a niche with her beautiful hand crafted heels. The brand quickly expanded into including statement jewellery pieces, bridal and bag lines and has continued to flourish in the Australian fashion market. We had the pleasure of meeting Nikki on Sunday, and chatted with her about her journey and the expanding brand presence in Melbourne. “I have always envisioned PeepToe being available in Chadstone, now with the perfect location available to us, we are beyond excited to bring this new Boutique to our Melbourne fans”, says Nikki.
We were also lucky enough to be introduced to the gorgeous new PeepToe collection PRIM & PROVOCATIVE, by Nikki and the Chadstone team. Here are some of Jessie’s gorgeous snaps, the first a photo of Nikki in front of the new collection display…
The boutique features a breath taking vintage chandelier and a unique, Von Furstenberg, Perspex display table with edges highlighted in PeepToe’s signature purple. Here’s a sneak peek of the chandelier…
To celebrate its launch, PeepToe will be offering up to 75% off as an opening sale so that you can get styled for a steal! And if that’s not enough, customers who spend over $199.00 receive a complimentary gift bag valued at over $80.00! Check out all the details on the PeepToe blog.
Shop 411 Chadstone Shopping Centre
1341 Dandenong Road
Mon – Wed: 9.00am – 5.30pm
Thurs – Fri: 9.00am – 9.00pm
Sat: 9.00am – 6.00pm
Sun: 10.00am – 5.00pm
Enjoy, melbgirl x
All photos ©JessieO